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Unlocking Iceberg management for everyone

Yossi Reitblat
July 8, 2025

Ryft is officially out of stealth - Unlocking Iceberg management for everyone

Today, I’m excited to announce that Ryft is coming out of stealth to enable every company in the world true control and ownership over their data.

15 years in the making 

Ryft, in many ways, is a story 15 years in the making. Yuval Yogev, Guy Gadon and I went to the same high school, worked together at 8200, building high-scale data infrastructure, and went our separate ways - all to realize that we really enjoy solving complicated data infrastructure problems together with the people we love. 

Through our shared experiences, building complex infrastructure at Meta, scaling PB-scale data platforms at Sygnia, and building consumer products used by millions of people, we’ve set out on a journey to bring simplicity to one of the most complicated areas in data infrastructure: open data platforms.

Apache Iceberg & AI = a perfect storm

In the age of AI, data has become the most important asset we have. The ability to move fast and innovate is directly influenced by our flexibility and agility - being able to utilize data in whatever way we want, and do so with no constraints, sets the basis for our entire data operation.  

Apache Iceberg opens the door to something that was previously only possible for a select few companies - controlling and owning your data, without sacrificing performance and critical database capabilities. 

But with great power (over your data), comes… well, you know. 

Companies now find themselves having to choose between two far-from-ideal options: a vendor-locked solution, with no flexibility and control, or, a complicated, error-prone and manual open platform.

But what if you could get the best of both worlds? Being able to switch from one platform to another with little overhead, ingesting and querying with any tool you want, and even utilizing different cloud providers, while still having your data secure, compliant, in top-performance shape and most importantly fully-controlled by you? This is exactly what we set out to do.

Ryft sets out to end this dilemma

We've built the best Iceberg Management platform in the world. Focused on solving the hardest problems with managing storage and data - making the storage as efficient as possible, storing data based on access patterns to reduce data scans, dealing with compliance, data lifecycle and disaster recovery at scale. 

Our goal with Ryft is to allow any company in the world to execute and innovate faster with their data. No company should be limited by high data infrastructure costs, or have barriers in accessing their data - the future of data infrastructure is open and in control, and we are going to lead the way.

Over the past 10 months, we’ve had the honor to work with some of the best people we know, and it’s clear to me that the only way to build incredible software is to work with talented, fun and passionate people. So to our entire team: we are just getting started, and we couldn’t have done it, and continue to do it, without you.

Stay tuned. It’s only the beginning. 

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